This coconut oil and rhassoul clay-based mascara is a beautifully chemical-free alternative to regular mascara and comes with the option of its own eco-friendly bamboo makeup brush. While it may seem new or strange to some to have a separate pot and application tool for your mascara, this design is actually a bit of a throwback to the cake mascara tins that were typical from the 1920's through the 1950's before the modern plastic tubes came around. We say they should have kept it this way!
This clay mascara is 100% vegan & cruelty-free certified and comes in eco-friendly & compostable paper packaging with a biodegradable sugar cane label. The vegan color and castor oil holds onto and conditions your eyelashes without clumping.
Important: This mascara generally provides a lighter more natural coverage and is not suggested for those seeking an intense volumizing effect. It is also not waterproof and may run in high temperatures or with sweat.
How to use: Use a 'spoolie'/mascara wand. Roll the brush into the product and apply to eyelashes. Tip: Use the tip of the brush for easiest application. Compost or recycle container when finished.
Ingredients: Coconut Oil*, Rhassoul Clay, Arrowroot Powder*, Shea Butter*, Castor Oil, Rosemary Leaf, Iron Oxides.
Made in the U.S.A. .7oz.
About the Brand: River Organics comes from a wife and husband team in North Carolina who aims to create simple natural makeups safe for both us and our environment. They use 100% vegan ingredients as the basis of each product and strive to be zero-waste eith their fully compostable paper packaging. They also use EcoEnclose for a plastic-free and minimum-waste shipping experience, and even all of the labels on their products are sugar cane based and compostable. They also donate a portion of their profits to organizations such as The Coral Restoration Foundation and take care to ensure that their ingredients are sourced sustainably and ethically.